So you want to get Social…but don’t know where to go….Second, Audience Architecture


Having recently been asked to be the SharePoint lead for a major “2.0” roll out with SharePoint and a 3rd part Social Media add on’s, I can really roll up my sleeves and comment on what needs to be done.

First of all it is important, no vital, that all involved have a general understanding of what Social Media is and what it can do. Doubly so for SharePoint functionality. Please implore on the team, even the seniors that they need to either be briefed or do their research. I had to quasi dog whisper a senior, tsst, to get them back on track and make them realize they were describing features and functionality that had scant little to do with the employees that will be using them. In our instance, they wanted chatting and blogging by service reps, who have little time to between global market closings to make sure trades and wires get through.

Having those people post consistently is impossible. But why not put a jr analyst on it, they can gather info and post for the group. I was able to placate a bit by saying these people could certainly have a current My Site ready for enterprise search for talent and knowledge. Even status changes could be effective.

“Just settled failing trade in Malaysia with my main man in the local market who told me to key code %%%% when sending SWIFT message 1###>”

A person seeing that could then look up the author, contact them and set up a time to discuss helping out. Remember blogging freaks some people out. They see it as writing essays, long pieces that they have either no time or confidence to do. But throw in the Twitter-like character limit field and even a busy person can find a moment to post an update. It becomes a little stress relief for them.

So where does the architecture come in? This proposed solution came from drawing out the flow of information, roles and time frames on paper. Once this was visual, it made sense to the seniors. They saw the potential of blog spaces that become ghost towns as soon as they turn their backs.

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About mhinckley

Michael Hinckley MCSA, MCITP, MCTS, has over 10+ years specializing in solution architecture for organizations that span from small businesses and global corporations. He is currently the Sr. Program Manager at Tangram. Michael is a recognized speaker and evangelist for Microsoft SharePoint and Business Intelligence stacks. He organizes tech community events (SharePoint Saturdays) throughout Florida and runs the Tampa SharePoint/Office User Group. He is a contributing author for the book Microsoft SharePoint for Business Executives: Q&A Handbook.
This entry was posted in Case Study, Collaboration, SharePoint, Social Media. Bookmark the permalink.

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